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Finja is a new-age financial services platform catering to merchants (such as Karyana shops), SME businesses, and investors, addressing their credit, payments, collections, and investment needs. As a trusted ally of banks, financial institutions, and merchants, we hold a unique position in the value chain, enabling all actors in the ecosystem to interact digitally.
Finja's advanced collections and payment model, powered by AI/ML technology and regulatory expertise, established a pioneering Peer-to-Peer financing model through Finja Lending Services. With Finja's Guaranteed Offtake, sellers secure buyer commitments, ensuring market stability and reliable supply. This innovative approach streamlines trade within the Finja ecosystem while offering investors secure and high-return opportunities.
Dedicated to providing comprehensive financial solutions to businesses, SMEs, and individuals all under one roof. With our NBFC and Peer-to-peer lending license from the Securities and Exchange Commission of Pakistan (SECP), we are committed to facilitating your financial needs seamlessly.
Collaboratively creating lending and payment products with banks to serve the targeted segment in the country.
Providing innovative financial services in order to lead Pakistan's economy
towards digital transformation.
To grow MSMEs, corporations, and investors through digital credit, investments, and transactions.
Providing innovative financial services in order to lead Pakistan’s economy towards digital transformation.
Co-Founder & CEO
Chief Operating Officer
Head of Compliance & New Initiatives
Head of Business Technology
Head of Product - Lending
Head of Product - Finja Invest
Head of Data
Head of Marketing
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