The Finja Story

Finja is a new-age financial services platform catering to merchants (such as Karyana shops), SME businesses, and investors, addressing their credit, payments, collections, and investment needs. As a trusted ally of banks, financial institutions, and merchants, we hold a unique position in the value chain, enabling all actors in the ecosystem to interact digitally.

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    Lending Ecosystem

    Finja's advanced collections and payment model, powered by AI/ML technology and regulatory expertise, established a pioneering Peer-to-Peer financing model through Finja Lending Services. With Finja's Guaranteed Offtake, sellers secure buyer commitments, ensuring market stability and reliable supply. This innovative approach streamlines trade within the Finja ecosystem while offering investors secure and high-return opportunities.

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    Integrated Financial services

    Dedicated to providing comprehensive financial solutions to businesses, SMEs, and individuals all under one roof. With our NBFC and Peer-to-peer lending license from the Securities and Exchange Commission of Pakistan (SECP), we are committed to facilitating your financial needs seamlessly.

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    Multibank Partnerships

    Collaboratively creating lending and payment products with banks to serve the targeted segment in the country.

Providing innovative financial services in order to lead Pakistan's economy
towards digital transformation.

Mission & Vision

Mission Statement

To grow MSMEs, corporations, and investors through digital credit, investments, and transactions.

Vision Statement

Providing innovative financial services in order to lead Pakistan’s economy towards digital transformation.

Meet Our Leadership Team

  • Core Team Picture

    Qasif Shahid

    Co-Founder & CEO

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    Shakeel-ur-Rehman

    Chief Operating Officer

  • Rana-Bilal-Hamid

    Bilal Hamid

    Head of Compliance & New Initiatives

  • Bassam-Siddiqui

    Bassam Siddiqui

    Head of Business Technology

  • Bilal M Khan

    Bilal Khan

    Head of Product - Lending

  • Muhammad-Ali

    Muhammad Ali

    Head of Product - Finja Invest

  • Uzair Zafar

    Uzair Zafar

    Head of Data

  • Ali-Hayder

    Ali Hayder

    Head of Marketing

Media

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Humain Hai Apki Kamyabi Pay Yakeen

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Customer Testimonial

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Finja x Unilever - Guddi Baji Initiative

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How Finja Invest works?

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Humain Hai Apki Kamyabi Pay Yakeen

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Customer Testimonial

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Our banking partners

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