The Finja Story

Finja is a new age financial services platform for professionals, merchants (Karyana shops) and SME businesses addressing their payments, collections and credit needs. Being friend of banks, Fls and merchants, we hold a unique position in the value chain enabling all actors in the eco-system to interact digitally.

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    Lending Ecosystem

    An equitable lending platform that uses AI and data-driven methods to deliver financial services to the underbanked segment of the nation. Operated by Finja lending services under NBFC license.

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    Integrated Financial services

    Facilitating financial services to businesses, SMEs, and their employees all in one application. Under the E-money approval by the State Bank of Pakistan.

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    Multibank Partnerships

    Collaboratively creating lending and payment products with banks to serve the targeted segment in the country.

Providing innovative financial services in order to lead Pakistan's economy
towards digital transformation.

Mission & Vision

Mission Statement

To grow MSMEs, Corporate and Salaried Professionals through digital credit and digital transactions.

Vision Statement

Providing innovative financial services in order to lead Pakistan’s economy towards digital transformation.

Meet Our Leadership Team

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    Qasif Shahid

    Co-Founder & CEO

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    Kamran Zuberi

    CEO(FLSL)

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    Shakeel-ur-Rehman

    Head of Risk & Compliance

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    Rubab Zahra Sarfaraz

    Head of Data & Finja Invest

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    Rana Bilal Hamid

    Head of EMI OPS & Projects

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    Ifitkhar Hussain

    Head of Engineering

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    Bilal M Khan

    Head Of Product - Lending

Media

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Humain Hai Apki Kamyabi Pay Yakeen

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Customer Testimonial

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Finja x Unilever - Guddi Baji Initiative

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How Finja Invest works?

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Humain Hai Apki Kamyabi Pay Yakeen

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Customer Testimonial

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Our banking partners

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